Privacy Policy

Effective Date: May, 2013
Last Updated:  February, 2020

LiquidEHR, Inc. (“LiquidEHR,” “we,” “us,” or “our”) operates the website https://liquidehr.com (the “Website”) and provides software-as-a-service solutions for optometry practices (the “Services”).

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our Website or use our Services.

1. About Us and This Policy

When you visit our Website or use our Services, you may provide personal information that can identify you (“Personal Information”).

We take privacy seriously and created this Privacy Policy to describe:

·        What information we collect
·        How we use and share it
·        How we protect it
·        What rights you may have

We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date above.

If you have questions, contact us at: [info@liquidehr.com]

2. Information We Collect

LiquidEHR provides practice-management software and related services for optometry practices in North Carolina and across the United States. We collect different categories of information depending on how you interact with us.

A. Information You Provide

We may collect information you provide, including:

·        Name
·        Email address
·        Phone number
·        Practice name
·        Job title and role
·        Address or location
·        Login credentials
·        Communications with our team
·        Any other information you choose to provide

B. Identity Verification Information (If Applicable)

In certain situations, we may request information needed to verify identity, reduce fraud, or comply with legal and payment requirements.

C. Payment Information (If Applicable)

If you purchase Services, you may provide payment details such as:

·        Billing name and address
·        Transaction details

Payments are typically processed by third-party payment providers.

D. Information You Share in Communities or Public Areas (If Offered)

If we offer public-facing features such as blogs, forums, or help communities, information you share may be visible to others.

E. Business Data / Customer Data

If you are a customer, LiquidEHR may host data you provide through your use of the Services (“Customer Data” or “Business Data”). This may include business records and, depending on how the Services are used, information related to patients.

F. Information We Collect Automatically

When you visit our Website or use our Services, we may automatically collect:

·        IP address
·        Device identifiers
·        Browser type
·        Operating system
·        Log files
·        Website activity (pages visited, time spent, links clicked)
·        Diagnostic and performance data

G. Cookies and Similar Technologies

We use cookies and similar technologies to:

·        Operate and improve our Website
·        Understand how users interact with the Website
·        Support marketing and analytics

You can control cookies through your browser settings.

H. Information We Collect from Third Parties

We may receive information from third parties, including:

·        Publicly available sources
·        Marketing and lead-generation partners
·        Fraud prevention and risk partners (where legally permitted)

We may combine this information with other information we collect.

I. Anonymous and Aggregated Information

We may use anonymized or aggregated data (that does not identify you) for analytics, reporting, and product improvements.

J. Children’s Information

Our Website and Services are not intended for individuals under the age of 18. We do not knowingly collect information from individuals under 18.

3. How We Use Your Information

We use Personal Information and Customer Data only as necessary to provide, improve, develop, secure, and market our Services.

This includes:

·        Creating and managing accounts
·        Authenticating logins and access
·        Providing customer support
·        Sending service-related messages (alerts, account notices, updates)
·        Processing payments
·        Improving features and user experience
·        Monitoring performance and diagnosing issues
·        Preventing fraud, abuse, and security incidents
·        Complying with legal obligations
·        Enforcing our Terms of Service and other agreements
·        Sending marketing communications (you may opt out)

4. Who We Share Your Information With

We do not sell Personal Information or Customer Data.

We may share information only in the following situations:

A. Service Providers

We use trusted third-party vendors to help operate our business and provide the Services, such as:

·        Hosting and cloud infrastructure
·        Analytics providers
·        Customer support tools
·        Email and communications tools
·        Payment processors
·        Fraud prevention and security providers

These vendors may access information only as needed to perform services on our behalf.

B. Legal and Regulatory Disclosures

We may disclose information if required or permitted by law, or if reasonably necessary to:

·        Comply with legal obligations
·        Respond to lawful requests
·        Protect the rights and safety of LiquidEHR, our customers, and users
·        Prevent fraud, abuse, or security threats
·        Enforce our agreements

C. With Your Consent

We may share information if you request or authorize a third-party integration or service to access your account.

D. Sharing Between Authorized Users

If your organization has multiple authorized users, certain account information may be visible to other authorized users for administrative and operational purposes.

E. Corporate Transactions

If LiquidEHR is involved in a merger, acquisition, reorganization, financing, bankruptcy, or sale of assets, information may be transferred as part of that transaction.

5. Security

We use administrative, technical, and physical safeguards designed to protect Personal Information and Customer Data.

Website connections are protected using industry-standard encryption (such as TLS).

However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

6. Communication Matters

A. Service Messages

We may send you service-related communications, including account notices, updates, and support responses. These are required for proper operation of the Services.

B. Marketing Messages

We may send newsletters, product updates, and educational materials. You can opt out at any time using the unsubscribe link in the email or by contacting us.

C. Research and Feedback

We may contact you to request feedback, surveys, or participation in product research.

D. Public Forums (If Offered)

If we provide public forums, blogs, or community features, any information you share may be visible to others. We are not responsible for information you choose to post publicly.

7. External Links

Our Website and Services may include links to third-party websites. These sites maintain their own privacy policies, and we are not responsible for their content or privacy practices.

8. Jurisdiction-Specific Privacy Regulations

A. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you may have rights to request:

·        What information we collect about you
·        How we use and disclose it
·        Access to specific information
·        Deletion of information (subject to legal exceptions)

To submit a request, email: [Info@liquidehr.com]

We may verify your identity before fulfilling certain requests.

LiquidEHR does not sell Personal Information.

B. European Union GDPR (Incidental Collection)

LiquidEHR does not intentionally target residents of the European Union. However, EU residents’ data may be collected incidentally through marketing channels or customer use.

If you are an EU resident and would like your information removed, contact:
[Info@liquidehr.com]

We will comply where technically feasible and lawful.

9. Information Hosted on Behalf of Customers

LiquidEHR hosts Customer Data on behalf of optometry practices and other business customers.

Customers control what data they upload and how they use it. LiquidEHR does not control or actively monitor how customers use Customer Data.

Requests relating to patient information should be directed to the optometry practice that collected it.

10. Contact Us

If you have questions about this Privacy Policy, or you would like to request access, correction, or deletion of information, contact us at:

LiquidEHR, Inc.
North Carolina, USA
Email: [Info@liquidehr.com]

Website: https://liquidehr.com